Grind Hard Plumbing Co
Case Study / Moonton and Vizta / 2023 to ongoing
Watcher of Realms
Watcher of Realms
100+ creator videos
and counting
Two years of influencer marketing for Moonton's fantasy gacha RPG, Watcher of Realms. We worked with the game from its first creator videos through to its place as one of the top games in its genre worldwide. 100+ creator videos, 50+ creators, and 15M+ views across YouTube integrations and full videos, with 50 more videos already made in 2026.
Three reasons it
kept growing
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01
Creators who already play the genre
Gacha RPG fans are a specific audience, so we did not chase broad gaming reach. Every creator we picked had viewers who already play the genre: Raid Shadow Legends, AFK Arena, Summoners War, and Genshin players ready to try another game.
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02
Lots of videos, with fresh ideas each time
Over two years and 100+ videos, creators came back again and again. To keep it fresh, we changed the type of video each time: reaction videos for new players, strategy and tier-list videos for returning fans, and full endgame guides for the most dedicated.
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03
From getting noticed to staying on top
Early videos were about getting the game noticed. Later ones were about keeping it on top as new competitors entered the genre. The goals changed over time, but the creator network stayed the same.
Four creators from
the 100+ video campaign
A few examples from the creator network, covering car builds, music, gaming news, and commentary. The wide range is the point. Click any one to watch it on YouTube.
Let's run your next campaign
Tell us about your game in one call. Within a week we come back with a list of creators, content ideas, and a clear plan.