Services / Performance Creator Programs

Six service lines
built for measurable growth

End-to-end creator campaigns for gaming, tech, and DTC brands. We find creators, brief them, negotiate, produce, distribute, and measure, all under one team. We're performance-focused and built for brands that want every dollar tied to real results.

Service 01

Influencer
marketing

Full-funnel creator campaigns across YouTube, Twitch, TikTok, and Instagram. One team handles the whole campaign: briefing, sourcing, negotiation, production, and reporting.

  • Creator sourcing matched to brief and audience
  • Negotiation, contracts, delivery management
  • Production oversight: briefs, asset review, post
  • Reporting against installs, revenue, and retention
See related work
Service 02

UGC and
creative production

Creator-style ads and organic content made to fit naturally on the creator's channel. You get several versions of each idea, ready to run as organic posts or in your own paid ads.

  • Creator-style ads built for paid feeds, Reels, and Shorts
  • Several versions per idea for live testing
  • Creator-driven scripts, hooks, and calls to action
  • Licensed to re-use in your own paid ads
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Service 03

Media buying
and performance

Paid distribution layered over creator content. We handle pixel and SDK tracking, attribution mapping, and CPI and CPA optimization. The work is judged on ROAS, not impressions.

  • Paid distribution of creator content across channels
  • Pixel and SDK setup, attribution mapping
  • CPI and CPA optimization, frequency capping
  • Weekly performance reporting against ROAS targets
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Service 04

Offline and
live events

Real-life creator experiences, esports events, tournament coverage, and creator-led launch events. The events that turn a creator post into something people actually talk about.

  • Real-life creator trips, meet-ups, and on-site events
  • Esports events and tournament coverage
  • Creator-led launch events and content shoots
  • Logistics, talent management, on-ground crew
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Service 05

Research and
consultation

We dig into your audience and category, break down how competitors use creators, map the creator landscape, and turn it all into a go-to-market plan. For brands moving into a new category, audience, or region.

  • In-depth audience and category research
  • Competitor creator breakdowns
  • Creator landscape maps for new regions or categories
  • Go-to-market and creator-strategy plans
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Kaizen Talent research and consultation
Service 06

Talent
management

Representation and brand-deal booking for gaming creators. We sign creators, source the deals, negotiate the contracts, and handle the money. Because we run campaigns for studios like NetEase, Tencent, IGG, and Lilith every week, our roster gets first-look access to the deals we are already booking.

  • Brand-deal sourcing across YouTube, Twitch, TikTok, and Instagram
  • Contract negotiation and rate management
  • First-look access to active Kaizen brand campaigns
  • Payment, scheduling, and post-campaign reporting
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Contact

One call. One clear plan

Tell us about your brand in one call, and within a week we'll come back with a list of creators, content ideas, and a campaign plan. Whether you need one service or all six.

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