Here's how sponsorship pricing actually works. Whether you're just starting out or have deals lined up, you should know if you're getting paid fairly. Use this calculator to find out how much you can charge.
Based on $40M+ in negotiated gaming deals.
Subscribers look good on paper, but views are what brands actually buy, so your rate rides on your viewership. Use the bands below as a rule of thumb for gaming and gaming-adjacent sponsorships.
Micro and nano influencers aren't always on brands' radar for flat-rate deals. Keep an eye out for CPI, affiliate, and rev-share deals where you get paid for the real conversions you drive. It's a great model for creators starting out who want to make extra money.
Paid per install your audience generates, tracked through your link.
A percentage of the purchases your link drives. Slower money than CPI, but it keeps paying while the video keeps converting.
The click-through and install history you build is the proof that justifies flat and CPM rates later.
Take your average views across your last 10 to 15 videos, leaving out any viral outliers, and multiply by the format's CPM band: $10–$25 for a 60 to 90 second integration, $50–$100 for a dedicated video. Twitch streams run $1.5–$2.5 per average concurrent viewer, per hour. The calculator on this page does the math for you.
Gaming integrations typically run $10–$25 CPM, and dedicated videos run $50–$100 CPM. Multiply your average views by the CPM and divide by 1,000. Use your last 10 to 15 videos, excluding outliers, as the baseline. The calculator on this page does the math for your channel.
Work from your average views, not your best video. At 100K expected views, an integration commonly lands around $1,000 to $2,500, and a dedicated video around $5,000 to $10,000. Niche, engagement, and audience geography decide where you land in those bands.
Sponsored streams run $1.5–$2.5 per average concurrent viewer, per hour of sponsored time. Brands pay on concurrent viewers, not follower count. Plug your average viewers into the calculator on this page to get your per-hour rate.
Gaming creators typically charge $5–$10 CPM on short-form. Multiply your average views by the CPM and divide by 1,000. Base the average on recent posts and leave out viral outliers so the number holds up in negotiation.
Quote a flat rate, but build it from CPM math so you can defend it. Take your average views from your last 10 to 15 videos, excluding outliers, and multiply by the format's band: $10–$25 CPM for an integration, $50–$100 CPM for a dedicated video. The calculator on this page turns that into a flat number.
There is no subscriber threshold. Brands pay for views, not subs, so price from the average views of your last 10 to 15 videos, excluding outliers. Small gaming channels can start earning through CPI and affiliate deals before flat-fee sponsorships make sense.
Yes. Studios increasingly build campaigns on mid-size and smaller channels because the right audience converts better than raw reach. Many small channels start with CPI or affiliate deals, paid per install, and graduate to flat and CPM rates as their track record builds.
Most managers take 20-25%, sometimes more. Kaizen Talent charges 10%.
It depends. If you want to run multiple sponsorships a month while staying fully focused on content creation, find an agency or agent you trust to help you out.