Case Study / Gaijin / 2024 to 2025

War Thunder
a creator song
and 21M views

Two years of influencer marketing for Gaijin's military combat game, War Thunder. 30+ creator videos reaching 21M+ views on YouTube, plus an original War Thunder song by Packgod built around the game's real military history.

21M+
Total views
30+
Creator videos
11+
Creators
1
Original song
2 yr
Ongoing

Match serious players
with serious creators

  1. 01

    Pick creators who know the detail

    War Thunder is a game about detail. We picked creators who could do justice to vehicle history, tactics, and the specifics players expect. General gaming creators were not the right fit. Military-history, flight-sim, and tank experts were.

  2. 02

    Look beyond gaming creators

    We did not stop at gaming creators. We also worked with military-history and aviation channels, where the right audience already watches. A creator who already talks about Sherman tank history is the perfect person to show War Thunder Sherman gameplay.

  3. 03

    Make something bigger than a sponsored video

    The Packgod song was more than a creator reading an ad. It was an original music video that worked because fans treated it as real content, not advertising. It is the same Packgod approach that also worked for Opera GX and Raid Shadow Legends.

Two creator
videos

Two of the 30+ videos from the two-year campaign, reaching FPS and GTA-RP audiences with War Thunder. Click either one to watch it on YouTube.

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