Case Study / Temu / 2024 to ongoing

Temu
10M+ views on
the orange brand

Influencer marketing for Temu, the shopping app that runs one of the biggest ad budgets in the US. 5+ creator videos led by Packgod and IsaacWhy. 10M+ views.

10M+
Total views
5+
Creator videos
Packgod
Top creator
DTC
E-commerce
Huge
Audience reach

Reach a huge
audience

  1. 01

    Pick creators with huge reach

    When the campaign started, Temu was already running one of the biggest ad budgets in the US. So we chose creators with huge reach and strong entertainment value, not a narrow niche. Packgod and IsaacWhy both pull in massive view counts with broad, mainstream content.

  2. 02

    Make it feel like the creator, not an ad

    Temu is already a loud, well-known brand. We made the content feel like the creator's own voice, not a scripted ad. People who would skip a normal ad watched these videos all the way through.

  3. 03

    Made to use as ads too

    For a brand like Temu, creator videos also work as paid ads. We made the videos not just for the creators' own audiences, but to be re-used across Temu's wider paid advertising. Creator content with the quality of a big ad campaign.

Two of the
biggest videos

Two of the biggest videos from the Temu campaign. Click either one to watch it on YouTube.

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