Case Study / Plarium / 2024 to 2025

Raid Shadow Legends
15M+ views and a Vegas trip

Influencer marketing for Plarium's fantasy gacha RPG, Raid Shadow Legends. 15M+ views from creator videos on YouTube, led by an original Packgod song and a family-friendly Vegas creator trip that reached new audiences in real life.

15M+
Total views
1
Original song
1
Vegas creator trip
Family
Friendly videos
2024-25
Campaign

Stand out in a
crowded category

  1. 01

    Stand out with original content

    Raid Shadow Legends has been sponsored heavily for years, so another normal sponsored video does less and less. An original Packgod song and a fully produced Vegas creator trip felt like content fans chose to watch, not ads they skip.

  2. 02

    A family-friendly creator trip

    Most gaming sponsorships lean edgy. We did the opposite. The Vegas trip was made for family-friendly content, which reached audiences that normal Raid sponsorships missed.

  3. 03

    An idea that travels across audiences

    Packgod's music videos go viral across very different audiences (the same idea worked for War Thunder and Opera GX too). It carried over well to the gacha RPG audience.

Two standout
moments

An original Packgod song and a family-friendly Vegas creator trip, backed by a wider campaign with many creators. Click either one to watch it on YouTube.

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