Case Study / Pixly and Opera GX / ongoing

Opera GX
wallpapers in the
hands of millions

Long-running influencer marketing for Opera GX, the gaming browser. The standout was the Packgod and IsaacWhy custom wallpapers: hundreds of thousands of fans installed creator-themed Opera browser wallpapers, as part of a wider campaign that reached 65M+ total views.

65M+
Total views
2
Creator wallpapers
100K+
Theme downloads
Multi-yr
Ongoing
Daily
On-screen use

Turn the brand into
something fans keep

  1. 01

    Make the product the content

    We made custom Opera GX browser wallpapers and themes branded to each creator. The wallpaper itself was the campaign. Fans installed the Packgod theme or the IsaacWhy theme and used it as their everyday browser look. This is sponsored content people choose to keep on their screen, every day.

  2. 02

    Work with the same creators again

    Bringing the same creators back again and again made Opera GX part of their world, not an ad that interrupts the video. Fans started to see the brand as part of the creator, not an outside advertiser.

  3. 03

    Grow one strong idea

    One simple idea (custom wallpapers), made by two very different creators, led to hundreds of thousands of installs. It works because the wallpaper is easy to share and personal to each fan. Creators wanted to make it, and fans wanted to keep it.

Two custom
creator wallpapers

The Packgod and IsaacWhy custom Opera GX themes, each downloaded by hundreds of thousands of fans. Click either one to watch the creator's video.

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