Case Study / IGG / 2018 – ongoing

Lords Mobile
6 years of
creator campaigns

Over 6 years of influencer marketing for IGG's mobile strategy game, Lords Mobile. We worked with some of the biggest names on the internet, including Sidemen, Logan Paul, and Jake Paul. We made a VFX short film with Shutter Authority, built a real-life version of an in-game weapon with Black Beard Project, and brought Hafthor Bjornsson (The Mountain from Game of Thrones) to the 2024 World Championship in Phuket, dressed as the game's main character.

25M+
Total views
6+
Years partnered
9M
Top video (Sidemen)
6
Big-name creators
Live
World Championship

How we ran 6 years of
creator campaigns

  1. 01

    Work with creators the whole internet watches

    Lords Mobile was already known among gaming creators. To reach new players, we worked with creators the whole internet watches: Sidemen, Logan Paul, and Jake Paul. Their videos put the game in front of huge audiences who don't usually play mobile strategy games. The Sidemen video got 9M views, Logan Paul's got 8M, and Jake Paul's got 6M.

  2. 02

    Make more than a normal sponsored video

    A creator simply talking about the game was the starting point, not the goal. We made a movie-quality VFX short film with Shutter Authority (2M views). We had Black Beard Project forge a real-life version of an in-game weapon (500K views). These gave creators something exciting to make, and gave viewers something they had never seen.

  3. 03

    Bring the game into the real world

    At the 2024 Lords Mobile World Championship in Phuket, we brought in Hafthor Bjornsson (The Mountain from Game of Thrones and a former World's Strongest Man), dressed as the game's main character. One live event put the game in front of gaming, fitness, and Game of Thrones fans all at once.

Four of the
biggest moments

Four highlights from the partnership: the World Championship event in Phuket, a video with Logan Paul, and two custom creative builds. Click any one to watch it on YouTube.

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