Case Study / Lilith Games / 2023 – present

Lilith Games
100+ creator videos
across 5 games

Influencer marketing across five Lilith games: AFK Arena, Dislyte, AFK Journey, Call of Dragons, and Rise of Kingdoms. 50M+ views from creators including Alpharad, Ali-A, Let's Game It Out, TheLazyPeon, IsaacWhy, Shylily, W2SPlays, and Nogla & Terroriser.

50M+
Total views
100+
Creator videos
5
Games
Multi-yr
Ongoing
Global
Markets

How we covered
every game

  1. 01

    Match creators to each game

    Each Lilith game has its own audience. AFK Arena players want idle and gacha gameplay. Dislyte fans want urban pop-fantasy. AFK Journey players want a modern, story-led take on the AFK formula. We picked creators game by game, instead of treating Lilith as one big audience.

  2. 02

    Full coverage

    Lilith's games each call for a different kind of coverage, so we ran the full range of formats and creators rather than betting on one. We matched each game with the right creators, from mainstream names like Ali-A to niche channels like TheLazyPeon and livestreamers like Shylily. Across dedicated videos, integrations, and livestreams, every title showed up where its audience already watches.

  3. 03

    The same creators, again and again

    Let's Game It Out is the clearest example. The same creator made videos for AFK Arena, Dislyte, and Call of Dragons over time. IsaacWhy did the same across AFK Arena and other games. Working with the same creators again builds more trust with their fans and makes each new campaign easier.

Four standout videos
across four games

One creator for each Lilith game: AFK Arena, AFK Journey, Dislyte, and Call of Dragons. Click any one to watch it on YouTube.

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