Case Study / Denvix / 2024 to ongoing

Denvix
20M+ views with
top tech creators

Direct-to-consumer influencer marketing for Denvix's consumer electronics line. 15+ videos with top tech reviewers including Marques Brownlee (MKBHD), Unbox Therapy, Westin Champlin, and CboysTV. 20M+ views in total. This shows Kaizen can run creator campaigns for the biggest direct-to-consumer brands.

20M+
Total views
15+
Creator videos
MKBHD
Top reviewer
DTC
Direct-to-consumer
Top
Tech creators

How a DTC brand gets
on MKBHD

  1. 01

    Reaching the top tech reviewer

    Marques Brownlee (MKBHD) is the biggest name in tech reviews. He chooses products carefully, on his own terms. Getting Denvix onto his channel meant a strong product story and an honest pitch that respects how he works. You cannot simply pay your way on.

  2. 02

    A mix of different reviewers

    Beyond MKBHD, we brought in Unbox Therapy, Westin Champlin, and CboysTV. Each one has a different style and audience. Unbox Therapy for tech-first reviews, and Westin and CboysTV for the garage and outdoors crowd that buys Denvix tire inflators and power banks.

  3. 03

    Show the product working

    For a direct-to-consumer brand, content is judged on sales, not just views. So we built the campaign around showing the product in action. A tire inflated in seconds. A power bank charging laptops, phones, and watches. Reviewers showed the product working, instead of just talking about it. That is what turns views into sales.

Four videos from
the 20M+ view campaign

Four standout videos from top tech reviewers in the Denvix campaign. Click any one to watch it on YouTube.

Working on something similar?

Let's run your next campaign

Tell us about your brand in one call. Within a week we come back with a list of creators, content ideas, and a clear plan.

Get in touch → More work →