For nearly a decade, Kaizen has been IGG's trusted partner, showcasing their games to millions worldwide through a diverse array of marketing initiatives – from captivating videos to exhilarating live events.

After achieving success with prominent YouTube personalities, IGG sought an even grander campaign for their flagship title, Lords Mobile. Kaizen delivered by enlisting the powerhouse duo, Logan Paul and Jake Paul, for an unforgettable collaboration.

Logan and Jake integrated Lords Mobile into their engaging content, captivating their massive audiences with interactive gameplay and captivating storylines.

To show appreciation for the community during the COVID-19 pandemic, we incorporated a generous $30,000 cash giveaway into each video, fostering goodwill and excitement.

The campaign amassed a staggering 13 million views and 660,000 likes and comments.